Government of Ghana through the Ministry of Tourism, Arts and Culture has agreed to work with Exclusive Events Ghana for this year’s Miss Ghana beauty pageant.
The collaboration was announced at a press conference held at the Ministry of Tourism, Arts and Culture on Wednesday, March 23. Deputy Chief of Staff, Mr Abu Jinapor at the event communicated government’s joy to join forces with organisers for this year’s pageant. He said the government is loyal in projecting a positive image of the country through the celebrations and the Miss Ghana brand is one of the suitable platforms to use to achieve the purpose.
The Minister of Tourism, Arts and Culture, Madam Catherine Afeku reiterated the government’s support for Miss Ghana @ 60 and congratulated the efforts of past beauty queens in using their status to promote the country.
She acknowledged that the role of women in national development could not be underrated and as such, Miss Ghana must be supported to continue its good work of discovering beautiful and ambitious young ladies who play their part in the growth of the country.
Ms Inna Mariam Patty, CEO of Exclusive Events Ghana, organisers of the Miss Ghana pageant expressed her appreciation to the various governments who have significantly played roles in building the Miss Ghana brand.
She said 60 years of hosting the pageant is no mean achievement and could be attributed to the support it has enjoyed from Ghanaians.
According to Ms Patty a former Miss Ghana winner, the core idea, Beauty with a Purpose, has not changed though. “The role of women in society keeps evolving. There is, therefore, the need for a platform to showcase the emerging and challenging roles of women today,” she said.
The Miss Ghana beauty pageant was started by Osagyefo Dr. Kwame Nkrumah in 1957 as an initiative to offer the “Independent” Ghanaian woman a platform to positively impact society.
It is the biggest and oldest national beauty pageant in Ghana. The winner represents the country at the Miss World pageant.